KEY INSIGHTS

• The 3 Buyer Persona Metrics.
• How to know "what problem you solve": For eachpersona.
• The 12 Types of Problems.
• The outcome a prospect is seeking: For all 12 problems.
• Real-life (Flip the Script) examples: For all 12 problems.
• AND 3 REAL EXAMPLES of Unknown Problems: That most SDRs/AEs have… But don't know about.