KEY INSIGHTS

• How to uncover the prospect’s self-diagnosis & your expert-diagnosis
• How to “challenge” the difference
• The difference between a “misdiagnosis” & a “missed diagnosis”
• A complete list of the types of:
  
  • Problems you should "challenge"
  • Root Causes you should "challenge"
  • Current Impacts you should "challenge"
  • Future Impacts you should "challenge"
  • Current Event Triggers you should "challenge"
  • Future Event Triggers you should "challenge"
  • Solutions you should "challenge"