Personalization Point solves the mystery of the "HOW" behind executing a Personalized Messaging Strategy (1:1) throughout cold calls, cold emails, & social selling. Divided into 2 sections, Playbook & Pains, it unpacks the gritty details of an easy-to-implement playbook & the potholes you'll want to avoid that deliver an extensive end-to-end plan for how to deploy a repeatable Personalized Messaging Strategy that SDRs and AEs can use to start booking meetings by end of day!