KEY INSIGHTS

• The 5 Factors of a Stellar Cold Email, Including:
  • The 7 Deadly Sins of Cold Emails
  • The 7 Pillars of Great Cold Emails
  • The Structure of a Great Cold Email
  • The Structure of a Great Sequence
  • How to Add Great Content
  
  
• The 5 Questions a Stellar Cold Email Answers:
  • Did they get it? (Email Deliverability)
  • Did they open it? (Pattern Words to Avoid)
  • Did they read it? (The 6 Buckets of Personalization)
  • Are you relevant, once they read it?
    • Relevant to Metrics
    • Relevant to Problems
    • Relevant to Triggers
    • Relevant to Unknowns
  • Psychologically, did you take care of them along the way?